PayPal’s products and services are designed to improve people’s life and allows them to reach their objectives thanks to their simplicity and convenience The brand wanted people to understand that it is on the side of consumers and designs products that truly answer their specific needs. They have been designed to be populist, inclusive and empowering, with a hand-drawn and dynamic style. The campaign communicates the message “Powering the People Economy” and features characters that appear to be very human, happy, confident, and busy in their lives and looking for ways to make it simpler.
The agency further stated, “Research has revealed increased user perceptions of trust, youthfulness, innovation and energy”.įinally, the magazine Mashable explains that this double P monogram is also a strategy to alleviate confusion from a parking sign featuring a P.įor the first time, PayPal is unveiling a new television campaign, as well as print, outdoor and in-store ads which will start running this summer in PayPal’s main markets. For forwardness, we strengthened the italics that have always been a part of the PayPal logo - harking back to the brand’s heritage, and affirming a forward thinking spirit.” For connection, we designed a new monogram with overlapping double P and transparent effect to emphasize human connection. “We focused on two key themes for design: connection and forwardness. The new design is mainly determined by four changes: a new version of the double P monogram, a refreshed color palette, a new font, and a new “dynamic angle graphic”.įuseproject, the agency responsible for this design explained: The main objective is to offer a new logo that looks modern, inspires trust and is easily identifiable on different types of screens. The company explained on their website that the new logo is not a revolution, but more an evolution from its previous designs. Today, the main values of PayPal are “forwardness” and being “people-focused”. “It’ll be more legible and recognizable in both type and colors and will easily extend to be usable across the look/feel of various systems, and in the 193 markets we serve worldwide” says Christina Smedley, Vice President, Global Brand, PayPal in PayPal’s Press Release.įurthermore, PayPal has chosen to launch its first advertising campaign with the objective to communicate its positioning and promote its new services.
#PAYPAL LOGO 2019 TV#
To achieve this, the brand decided to redesign its logo in a way that it would fit all screen sizes, from wearable devices and mobiles to biggest and high-definition TV screens. In order to appeal to consumers, merchants, and also developers, the company had to come up with a new visual identity that would be consistent across all channels. PayPal’s first visual identity was designed for the web 1.0 and needed to be modernized along with the brand’s launch of new services outside of the online world, such as in-store and via mobile.
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